12:25 AM
A classic idea returns as a hoax exposed by Adrants: an underwater train from Paris to New York.

Not to be outdone, Adland provides a link to Czech Dream, a movie where the filmakers used "television and radio spots, 400 illuminated billboards, 200,000 flyers" to draw "4,000 people" to the opening day of a store that didn't exist. The trailer doesn't seem to bear out the 4,000 number, but it does show the faux-reality hucksters getting roughed up.

To wrap up this advertising-themed post, I pass along the latest piece of online viral marketing from Burger King: Sith Sense, where you get to play 20 Questions with Darth Vader.