10:41 PM
"While the movie "Shakespeare in Love" scored close to having the right combination of ingredients it could have done with more special effects, Clayton's research suggested."

In a story discovered via boingboing, a British academic is getting waaaay too much press (and linkage he says, holding up his hand to acknowledge his guilt) for claiming to discover the formula for the perfect box-office smash:

"According to Clayton the blueprint for the perfect film is for it to have: 30 percent action, 17 percent comedy, 13 percent good versus evil, 12 percent sex/romance, 10 percent special effects, 10 percent plot and eight percent music."

There. Between that and Friday's pop song formula post, I expect you all to be rich within the week. Then you can all start buying me stuff off my ever-bloated Amazon wish list.

(Updated to remove Amazon link, as Jon points out that it links to the list of some random stranger.)