8:31 PM
So weirdly cool that I'm happy to help spread the meme (via boingboing and mathowie):



Check out Ruben FM's video for DJ Format's "We Know Something". His other videos are pretty fun as well, and really do the job of driving in the hook on songs I might not have even listened to otherwise. On his news page he says he just got into the IFF Director's Lab; I look forward to seeing what he comes up with.

(Sure, his video for "Time Bomb" turns me on to The Dismemberment Plan--just in time to hear that they're breaking up.)