9:45 AM
A mealy-mouthed press release in the service of art, and to be honest, I think the end product looks kinda goofy. Elsewhere in the same industry, I wish I had a higher pulpit from which to defend my people from the New York Times, who apparently feels that the meaning of your hometown's name and regional pronunciation can bring down a multinational corporation. Thank goodness there's always the option to improve yourself by marrying someone from Switzerland.